Sponsored guides
A helpful, clearly labelled article on a topic that suits your brand, such as gap cover, chronic medication or choosing a plan after a job change.
Sponsor box
One sponsor per article, shown with your logo, a short pitch and a tracked button. Run it across the whole site or on one topic only.
Display ads
Light, well-placed ad units in our guides and around our tools. We never stack ads or place them between a tool and its result.
Our standards
- Paid placements are always labelled “Advertisement” or “Sponsored”.
- Sponsors never influence our plan comparisons, calculators or independent guides.
- We do not collect phone numbers or sell readers' details, and we do not run sales-call lead forms.
- You will receive click numbers for your sponsorship, so you can see what it delivers.